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The Pink Key® and Susan G. Komen for the Cure Richmond Affiliate Announce Agreement
10 percent of Key proceeds to local group
RICHMOND, VA (November 19, 2007) - The Pink Key, a personal health records tool for breast cancer patients, survivors and their families, announced today an agreement with the Richmond Affiliate of Susan G. Komen for the Cure, under which 10 percent of Pink Key revenues would be provided to Komen for qualifying Pink Key subscriptions.
The Pink Key provides and regularly updates a person's complete medical records and houses them on a computer "thumb drive" that can be carried on a key ring and is accessible at all times by patients and health-care professionals. It is produced by Vital Data LLC, which also makes the VitalKey, a health-records thumb drive serving the needs of general consumers.
All VitalKeys, including the Pink Key, can be lifesavers if their holders are ever involved in an emergency care situation and unable to speak or otherwise communicate with medical professionals who are not familiar with their medical records, medications, allergies and other special medical needs. VitalKeys contain all such records and may be accessed from virtually any computer; Internet access is not required to open a VitalKey.
The Pink Key offers these benefits and many additional capabilities, under the direction of its inventor, Dr. James Khatcheressian, breast cancer specialist and health services researcher at the Virginia Commonwealth University Massey Cancer Center in Richmond. Under the agreement, Dr. Khatcheressian will provide articles and breast-cancer research updates to people using the Komen web site and recipients of the organization's newsletters. He also will answer e-mail questions submitted through the site, located at www.komenrichmond.org.
"As we gear up for next year's Richmond-Race for the Cure®, next May 10, we are happy to work with the Pink Key and to provide our supporters with access to Dr. Khatcheressian's expertise," said Judy Adams, Executive Director of the Richmond Affiliate, which serves people throughout central Virginia and is the largest Komen Affiliate in the state. A special user code on the Komen web site will entitle new Pink Key subscribers to participate in the revenue-sharing agreement.
"Like our VitalKey, the Pink Key is an invaluable tool to help people navigate the increasingly complex, and expensive, world of health care," said Tom Blue, VitalKey's chief operating officer. "This agreement with Komen will help us bring the Pink Key to more people and help support additional breast cancer research as well."
For further information about the Pink Key or VitalKey, go to www.vitalkey.com or call 877 VITALKEY (877-848-2553).
Media contact:
Philip Moeller
Managing Consultant, Pink Key Initiative
pmoeller@vitalkey.com
804.822.6605
