Privacy Policy
PLEASE READ THIS POLICY REGARDING OUR
PRIVACY PRACTICES CAREFULLY.
As a VitalKey customer, your privacy and the security of your personal information is important to us. This Privacy Policy tells you how we protect and use information that customers provide to Vital Data, LLC. We encourage you to carefully review this Privacy Policy when you order your VitalKey and every time you visit the www.vitalkey.com website (“the Website”). By ordering a VitalKey and by using the Website, you agree to the terms of this Privacy Policy, which we may change at any time and for any reason. Questions or concerns regarding this Privacy Policy should be directed to the address and/or email address listed below.
Our Commitment to Privacy and Security
We understand that personal information — personal medical information in particular — is highly confidential. Accordingly, Vital Data, LLC will not release any of your personal information to any unaffiliated company unless authorized by you or by applicable law, except as provided in this Privacy Policy. (Any information provided to entities affiliated with Vital Data, LLC will be treated in a manner consistent with this Privacy Policy.) We will not rent or sell your information for marketing purposes.
We acknowledge that the personal information that you provide to Vital Data, LLC must be kept secure. To this end, we employ security measures on the Website to reasonably protect against the loss, misuse and alteration of the information under our control. In addition, we use VeriSign's secure server and industry-standard SSL technology to ensure that the data is encrypted during transmission. We cannot, however, and we do not, guarantee that every Internet transmission is completely secure or error-free.
The Way We Use Information
We use the information that you voluntarily provide about yourself (and, where applicable, your family members) only in connection with the production and support of your VitalKey. The personal information that you provide typically includes your name, address, email address, phone number, credit/debit card information and personal health information. With exception, we do not share this information with outside parties. We may share personal information to the extent necessary to comply with the law, to enforce or apply our Terms and Conditions, or to protect the rights, property or safety of Vital Data, LLC or our customers. Also, we periodically employ third parties to perform various functions on our behalf. Such functions may include, for example, Website hosting, data analysis, processing credit card payments and providing customer service. The third parties performing such functions will have access to your personal information solely as may be necessary for them to perform such functions.
Except as described above, personal background information and data that you disclose to Vital Data, LLC are not shared with anyone. We may, however, use non-identifying and aggregate information (i.e., non-personal information) to better design the Website and to share with advertisers. For example, we may tell an advertiser that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals.
This Website may contain links to other sites. Please be aware that Vital Data, LLC is not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Website and to read the privacy statement of each and every website that collects personally identifiable information.
We use email addresses supplied by customers: to provide confirmation of transactions and customer-related information; to answer email that we receive from customers and other site visitors; and to alert customers and other visitors of special VitalKey promotions. Such email addresses are not shared with outside parties, except as described above. You can register with our Website if you would like to opt-in to receive our newsletter, as well as updates on our new products, services and promotions. At any time, you may choose to opt out by responding “Unsubscribe” in the subject line of an email communication.
How to Enter and Update Information
Vital Data, LLC will record customer personal information provided upon initial order of the VitalKey. Thereafter, VitalKey customers may add/update personal information, including medical information, by mail, fax, or email or on the Website. In order to add/update personal information on the Website, customers must log in at the “Update Your VitalKey” tab on the Website.
Use of Information Upon Termination
You may terminate your customer status at any time by submitting written notice, either by email or mail, to: Vital Data, LLC, 701 Jahnke Road, Suite 550, Richmond, Virginia 23225. Upon receipt of notice of termination, Vital Data, LLC is released from any and all responsibility and/or liability due to the accessibility and use, or lack thereof, of your VitalKey information. Vital Data, LLC will delete the electronic back-up copy of your VitalKey within 30 days of the date of termination. Vital Data, LLC is under no obligation to keep your information and records subsequent to termination.
Children's Privacy
We feel that protecting children’s privacy is especially important. For that reason, we never collect information from those whom we actually know are under age 18. Parents or guardians of children under the age of 18 may register them for our service and should manage the personal health care information for such child directly.
Use of Cookies
The VitalKey Website uses cookies to assist in providing our services to you. A cookie is a small amount of data that is sent to your browser from the Web server, which may then be stored on your computer's hard drive. Cookies may be used to identify who you are and to track your use of certain pages within our Website. Cookies keep track of your preferences, permit you to enter your password less frequently during a session, and help us improve our service to you. Some of our Website features are available only through the use of a cookie. If you reject or delete a cookie from your computer, it will affect your ability to use those features.
Notification of Material Changes
If Vital Data, LLC makes any material changes in our privacy practices, we will post a prominent notice on the Website informing customers of the change. In some cases, we will also email customers who have opted to receive communications from us, notifying them of the changes in our privacy practices.
Customer Feedback
Customers should submit feedback relating to VitalKey or the VitalKey Website to info@vitalkey.com. All submitted feedback becomes the property of Vital Data, LLC. Feedback is considered non-personal information, and as such, we may use feedback at our discretion for marketing purposes or to contact you for further comments on VitalKey or the Website. If you provide feedback and we are able to identify you, we will contact you for approval before using your communication for marketing purposes.
If you have specific questions about this Privacy Policy, or other questions, comments or concerns, please contact us at: Vital Data, LLC, 701 Jahnke Road, Suite 550, Richmond, Virginia 23225, or send an e-mail to us at info@vitalkey.com.
